Visual Analytics Market to Hit 20.4% CAGR and Projected to Reach USD 6.51 Billion to 2022 - Key Insights, Company Profiles and Overview

[150 Pages Report] Visual analytics market categorizes the global market by software, by services, by business function, by deployment model, by organization size, by industry, and by region.

(EMAILWIRE.COM, December 24, 2018 ) The major factors driving the visual analytics market are the rapid growth in volume and variety of business data, growing need for data-driven decision-making, and increasing demand for advanced analytics. The visual analytics market is growing rapidly because of the transformation from the traditional analytical techniques for analyzing business data to the advanced techniques and due to the massive surge of the flowing business data.

[150 Pages Report] Visual analytics enables business users to access business data and analyze them to generate visual insights, even if they do not have data science and analytical skills. The visual analytics market size is expected to grow from USD 2.26 Billion in 2016 to USD 6.51 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.4%.

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Objectives of the report:

1. To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
2. To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
3. To profile the key players and comprehensively analyze their recent developments and positioning
4. To analyze competitive developments, such as mergers and acquisitions, new product launches, and R&D activities in the market


North America is expected to hold the largest share of the visual analytics market in 2017, due to the technological advancements and early adoption of analytical solutions in this region. The market size in Asia Pacific (APAC) is expected to grow at the highest CAGR from 2017 to 2022. The primary driving factors for this growth are the increasing technological adoption and huge opportunities across industries in the APAC countries, especially in India, China, and Japan.

The report also encompasses different strategies, such as mergers and acquisitions, partnerships and collaborations, and product upgradations, adopted by the major players to increase their shares in the market. Some of the major technology vendors include IBM (US), Oracle (US), SAP (Germany), SAS Institute (US), Tableau Software (US), Microsoft (US), MicroStrategy (US), TIBCO Software (US), Qlik (US), and Alteryx (US).

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Visual analytics software and services are used for various business functions, which include Information Technology (IT), sales and marketing, finance, supply chain, Human Resource (HR), and others (product management and shop floor). The IT business function is expected to witness the highest CAGR during the forecast period because of the increasing need for IT departments across industries, to have access to real-time analytics on Key Performance Indicators (KPIs) and the visualization of the percentage of helpdesk ticket requests resolved in the agreed time-frame to assess the success of on-going support.