(EMAILWIRE.COM, January 18, 2019 ) Significant increase in the avian diseases outbreak and rising incidence of zoonotic diseases, rising consumer focus on food safety along with the increasing animal health awareness, and increasing trade in terms of export within the poultry industry are the major drivers for the growth of the global Poultry Diagnostics Market.

Other factors such as rising demand for poultry-derived food products across geographies and the increasing animal healthcare expenditure in emerging countries are also contributing to the growth of the market. Emerging markets such as China, India, and Brazil offer significant opportunities for the growth of market.

However, lack of awareness regarding animal health in these regions may negatively impact the market growth. The high cost of production, increasing feed costs, and trade disputes in the poultry industry may hinder the growth of this market to a certain extent during the forecast period.

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In this report, the poultry diagnostics market is segmented on the basis of product, service, and region. On the basis of product, the market has been further segmented by test type and disease type. The test type segment accounted for the largest share of the market in 2016. It is also expected to grow at the highest CAGR during the forecast period.

This can be attributed to the wide use of ELISA tests for preliminary screening of all avian diseases coupled with their high sensitivity, specificity, and cost-effective nature. These tests are the most preferred for fast and accurate results. The disease type is also expected to register the fastest growth in the market during the forecast period. This is due to the recent surge in avian influenza outbreaks in countries like the U.S., Canada, and China. This has led to the adoption of various test kits to detect and combat its spread.

Geographically, the global market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. In 2016, North America commanded a major share of the poultry diagnostics market. The large share can be attributed to increasing adoption of diagnostic modalities owing to the increasing number of avian disease outbreaks in the region, the rising veterinary healthcare expenditure in the region, and the growing government focus on improving food-producing animal health.

However, Asia-Pacific is expected to witness the highest growth during the forecast period. Growth in the Asia-Pacific market can be mainly due to the large livestock population in this region, growing demand of poultry-derived food products, increasing awareness about animal health, and growing per capita animal health expenditure, especially in India and China. Moreover, the increasing outbreak of avian influenza and Newcastle disease in this region is aiding the market growth.

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The major players in the market are IDEXX Laboratories, Inc. (U.S.), QIAGEN N.V. (Netherlands), Thermo Fisher Scientific Inc. (U.S.), Zoetis, Inc. (U.S.), GD Animal Health (Netherlands), IDvet (France), AffiniTech, LTD. (U.S.), AgroBioTek Internacional (Honduras), BioNote, Inc. (South Korea), BioChek (Netherlands), Boehringer Ingelheim (Germany), MEGACOR Diagnostik GmbH (Germany), and BioinGentech Biotechnologies, Inc. (Chile).

Target Audience:

Veterinary diagnostics manufacturers
Veterinary diagnostics distributors
Animal health research and development (R&D;) companies
Veterinary reference laboratories
Government associations
Market research and consulting firms
Venture capitalists and investors

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