(EMAILWIRE.COM, March 11, 2019 ) Market Drivers:
# Government Initiatives & Incentive Programs
# Rising Focus on the Reduction of Fraud & Abuse of Controlled Substances
# Focus on Reducing Medication Errors
# Need to Curtail Escalating Healthcare Costs

Restraints:
# High Cost of Deployment
# Reluctance to Adopt New Technology
# Security and Workflow Issues

Opportunities:
# Services Industry to Provide Opportunities for Revenue Generation
# APAC Markets to Register High Growth

Challenge:
# Lack of Technological Awareness Among End Users

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In 2015, the web & cloud-based segment accounted for the largest share of the market. The large share of web & cloud-based segment can be attributed to the factor that healthcare organizations are increasingly embracing cloud-based solutions to increase the accessibility to patient records from remote locations and thereby improve workflow efficiency.

In addition, cloud-based solution can be sold on demand and fully managed by the provider; this differentiates it from traditional methods of delivery. Cloud-based services can help healthcare organizations share, integrate information from disparate locations or systems in real time, and generate a database registry. Moreover, it can free up IT staff to focus on more critical tasks, thereby increasing productivity and cost-efficiency of the organization.

In 2015, the hospitals segment accounted for the largest share of e-prescribing market. The large share of this segment can be attributed to the high adoption rate of the e-prescribing solutions by hospitals in the U.S. and Europe. In the U.S., the Patient Protection and Affordable Care Act has led to the restructuring of private insurance, Medicare, and Medicaid systems. The CMS incentive program reimburses physicians for using EHR (Electronic Health Records), which is encouraging the adoption of e-prescribing among physicians.

North America is the largest market for e-prescribing, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. However, Asia-Pacific possesses lucrative growth potential for the market during the forecast period. The high growth of this region can be attributed to healthcare organizations in the Asia-Pacific region that are actively moving towards digitization with a focus on streamlining their entire workflow and ensuring patient safety. The hospitals in Japan are widely adopting best practices, such as healthcare information exchange, e-prescribing, and electronic health record systems, to provide quality care to patients.

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The market is consolidated at the top with the top five companies accounting for more than half of the global market. The major players in the market include Epic Systems Corporation (U.S.), Cerner Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Quality Systems, Inc. (U.S.), athenahealth, Inc. (U.S.), Medical Information Technology, Inc. (U.S.), and RelayHealth Corporation (U.S.). Some of the other leading players in this market include Henry Schein, Inc. (U.S.), Computer Programs and Systems Inc. (U.S.), DrFirst, Inc. (U.S.), Surescripts-RxHub, LLC (U.S.), Change Healthcare Holdings, Inc. (U.S.), Practice Fusion, Inc. (U.S.), GE Healthcare (U.S.), and eClinicalworks (U.S.).

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