Deere & Company (U.S.) and Trimble, Inc. (U.S.) are the Major Player in the Variable Rate Technology (VRT) Market

The most significant factor driving the market is the increasing focus on farm efficiency and productivity. The implementation of variable rate technology (VRT) has the potential to change agriculture, making this traditional activity more efficient and p

(EMAILWIRE.COM, June 04, 2019 ) The prominent companies identified in the global variable rate technology market include Deere & Company (U.S.), AGCO Corporation (U.S.), Trimble, Inc. (U.S.), CNH Industrial N.V. (U.K.), Topcon Corporation (Japan), and Raven Industries, Inc. (U.S.).

The key market players adopted strategies such as collaborations, agreements, partnerships, acquisitions and joint ventures to increase their market presence and revenue generation. These strategies facilitated flow of information between different service and solution provider, enhanced engineering expertise, enabled companies to develop cloud software programs, agricultural solutions, and provide consulting services for growers to assist in efficient and prompt decision making. Thus, leading players focused on optimization of their supply chain and providing comprehensive variable rate products and services.

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The companies are focused on research & development and consequent product launches to gain dominance in the variable rate technology market. The global players of variable rate technology market have established large distribution networks across the world and follow extensive cross-selling marketing strategies to gain dominance in the market. Companies such as Deere & Company (U.S.), AGCO Corporation (U.S.), TeeJet Technologies (U.S.), and Sentera, LLC (U.S.) are tapping the potential markets through new product and service launches as well as through upgradation of existing portfolio to improve precision in agriculture.

Deere & Company (U.S.) is a leading company that offers a wide range of agricultural solutions with a diversified product portfolio with respect to the variable rate technology market. The company’s biggest competitive advantage is its strong dealership network, which establishes and maintains connections with its customers through its expertise. Its new products with advanced technologies and acquisitions are supporting the growth of its business. Deere acquired MONOSEM (France), a leader in the European market for precision planters, in February 2016. Through this acquisition, the company was able to add four facilities in France and two in the U.S.

Trimble, Inc. (U.S.) is another major player in the variable rate technology market. The company is continuing to develop its variable rate technology portfolio with the introduction of new control systems and solutions to enhance farm productivity. In May 2017, it signed an agreement to acquire Müller-Elektronik GmbH & Co. KG (Germany), a company specializing in precision farming. Combined technology of the two companies would help the farmers worldwide, through the integration of hardware and software entities of agricultural equipment.


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