Innovative New Product Launches, Strategic Acquisitions, and Organic Expansions, Were the Core Strengths of the Leading Players of the Specialty Malt Market

The demand for specialty malts in various brewing applications and the growing usage of specialty malts in several food products have led to the growth of the specialty malts market.

(EMAILWIRE.COM, July 16, 2019 ) The key players in the specialty malt market include Cargill, Inc. (U.S.), Malteurop Groupe (France), GrainCorp Ltd. (Australia), Soufflet Group (France), and Axereal Group (France). Other players include Viking Malt (Germany), Bar Malt India Pvt. Ltd. (India), IREKS GmbH (Germany), Simpsons Malt LTD. (U.K.), and Agromalte Agraria (Brazil).

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Key strategies such as new product launches, expansions, investments, acquisitions, agreements, partnerships, and collaborations were adopted by the prominent players to meet the increase in demand for specialty malt by the brewing, distilling, non-alcoholic malted beverages, and bakery industries. The leading players invested in R&D capabilities to offer diversified product portfolios and strengthen their market position

Innovative new product launches, strategic acquisitions, and organic expansions, were the core strengths of the leading players of the specialty malt market; these strategies were adopted by the players to increase their market presence. They helped the players diversify their businesses geographically, strengthen distribution networks, and enhance their product portfolios. Market leaders such as Cargill, Inc. (U.S.), Malteurop Groupe (France), GrainCorp Ltd. (Australia), Soufflet Group (France), and Axereal Group (France) successfully tapped the potential markets through new product launches, expansions, investments, and acquisitions

Soufflet Group (France) is an agro-industrial group that operates mainly in two cereal sectors, namely, barley and wheat, across Europe. It is a key producer in the world market for malt and one of Europe’s leading millers. In August 2012, Malteries Soufflet acquired Malteria do Vale, a leading malt manufacturer in Sao Paulo, Brazil with a production capacity of 105,000 tons. In August 2011, Malteries Soufflet took over the activities of two malting facilities of Kamenitza AD (Bulagria), a subsidiary of the StarBev Group (Bulgaria). These acquisitions enabled the Soufflet Group in establishing its business in new territories in order to aid the company in its development as a leading malt supplier globally.

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GrainCorp Malt, a subsidiary of GrainCorp, is a global performance-driven malt supplier. GrainCorp intends to focus on growth and expansion strategies along with key acquisitions. The company strategizes its acquisition and growth plans by acquiring GermanMalt GmbH and Co. (Germany) and Kirin Australia Pty Ltd (Australia) to expand its malting operations. In May 2015, GrainCorp significantly expanded malt production capacity at its Great Western Malting facility in Pocatello, Idaho, U.S. The project increased the capacity at Pocatello by 120,000 tons, bringing the total annual malting capacity of to 220,000 tons for GrainCorp

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