New Product Developments have Been Adopted by the Key Players to Meet the Increasing Demand of Organic Rice Protein Market

Increased demand for dietary protein, clean label, gluten-free, non-GMO, and hypoallergenic products has led to the growth of the organic rice protein market.

(EMAILWIRE.COM, July 26, 2019 ) The key players in the organic rice protein market include Axiom Foods, Inc. (U.S.), AIDP, Inc. (U.S.), RiceBran Technologies (U.S.), Shaanxi Fuheng (FH) Biotechnology Co. Ltd. (China), and Shafi Fluco Chem (Pakistan). Other players which include Golden Grain Group Limited (China), Ribus, Inc. (U.S.), Top Health Ingredients, Inc. (Canada), Green Labs, LLC (U.S.), and Bioway (Xi’an) Organic Ingredients Co. Ltd. (China) also attain a strong position in the global organic rice protein market.

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Key strategies such as acquisitions, agreements, certifications, and new product developments have been adopted by the key players to meet the increasing demand of organic rice protein by the food & beverages manufacturers due to its functional properties and the rising consumers’ awareness about the benefits attributed to a healthy diet. The leading players are investing in R&D capabilities to offer diversified product portfolios and strengthen their market position.

Strategic acquisitions, agreements, and new product developments are the core strengths of the leading players of organic rice protein market to increase their market presence to reach customers. These core strengths help the players to diversify their business geographically, strengthen distribution networks, and enhance their product portfolios. Market leaders such as Axiom Foods, Inc. (U.S.), AIDP, Inc. (U.S.), RiceBran Technologies (U.S.), Shaanxi Fuheng (FH) Biotechnology Co. Ltd. (China), and Shafi Fluco Chem (Pakistan) have successfully tapped the potential markets through agreements, acquiring certifications, and new product developments. The companies are focusing on offering innovative products for organic rice protein for various applications to maintain their position in the market.

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In February 2016, RiceBran Technologies, Inc. (RIBT) (U.S.) signed an agreement with Narula Group of Companies (Thailand), a leading manufacturer of organic rice. According to the agreement, RIBT will gain distribution rights for organic rice bran and organic jasmine rice bran products manufactured by Narula Group and will be able to distribute the products worldwide except for South East Asia, Germany, and the U.K. RIBT will be able to market additional products and gain advantage of the growing organic rice product market trend.
In December 2014, Axiom Foods, Inc. (U.S.) got Generally Recognized As Safe (GRAS) approval from the U.S. Food and Drug Administration (FDA) of the organic rice protein product, Oryzatein. The approval was granted for the use of the plant-based protein as a high quality, allergen-friendly protein in food grade products as both replacements for, and in conjunction with, soy and whey protein. With this approval the company has gained competitive advantage over other competitors in the organic rice protein market.

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