Indoor application to hold major share of digital signage market during forecast period

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Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024

(EMAILWIRE.COM, August 09, 2019 ) The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Growing technological advancements in display products, increasing adoption of digital signage products in commercial vertical, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period.

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At present, indoor application holds the major share of the market and a similar trend is expected to continue during the forecast period. The growth of indoor signage is driven by the usage of immersive and highly interactive display technologies in sports stadiums, indoor arenas, airports, bus/rail stations, retail stores, schools, hotels, restaurants, and so on. The indoor signage is generally based on LCD, OLED, or fine-pixel LED technology and require no additional protective features to make them waterproof and operational at high temperatures.

“APAC to account for highest demand in digital signage market during forecast period”

The market in APAC is expected to exhibit the highest growth rate in the market. Increasing developments in the field of retail, transportation, public infrastructure, and corporate are expected to create a huge demand for digital signage. Owing to low labor cost in APAC, the overall cost of implementing any digital signage system is significantly low in this region. Therefore, APAC is considered one of the potential markets for the growth of digital signage. This provides an opportunity for companies to establish and grow in APAC. Also, continuous increase in manufacturing facility investments by industry giants such as LG Electronics (South Korea), Samsung Electronics (South Korea), and many others is propelling the growth of the market in the region.

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Key Market Players

Key players in the market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).

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Samsung Electronics focuses on providing digital signage solutions for new use cases from new product categories such as smart retail, infrastructure, and institutional applications. The company has enhanced its smart signage product portfolio by developing all-in-one software solutions that cover the full range of customer needs, including content creation and scheduling, interactive e-board presentations, and in-house hotel media management. Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including voice-controlled displays and smart signage solutions. The company has improved cost competitiveness by increasing its production yields through developing advanced process technologies, developing high transmission panels, and internally producing core manufacturing equipment. For instance, in October 2018, the company installed more than 12,000 square feet of Samsung SMART LED signage in New State Farm Arena (US).

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