Web Content Management (WCM) Market and its key opportunities and challenges

The report on the Global Web Content Management Market covers Industry Size, market valuation by segmentation as well as region, historical trends, dynamics, country-level analysis for every segment, key Vendor’s share analysis, competitive landscape and

(EMAILWIRE.COM, October 23, 2019 ) MarketsandMarkets forecasts the Web Content Management (WCM) market size to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%.

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APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. The large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs. The region has a large potential for generation of significant revenue as organizations are looking forward to strengthening brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.

Browse 69 Market Data Tables and 33 Figures spread through 133 Pages and in-depth TOC on "Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022"

Why IoT fueling the growth of web-connected organizations is a key opportunity?

Rapid technological advancements in the field of Internet of Things (IoT) have made life easier through various devices connected with each other through internet. Numerous connected devices, including smart homes, smart TVs, smart phones, and other connected devices, have created various opportunities for enterprises to approach customers through various touch points. Advancements in IoT technology have increased the necessity of managing continually growing content through various platforms and devices. The IoT and WCM integrated solution empowers organizations to provide efficient management of content across various devices present across the globe and to offer customers with personalized experience. The integration of IoT and WCM enabled organizations with innovative ways to market their products and services as well as enabled users to have enhanced online store experience and responsive website experience. Furthermore, integrated solution has empowered organizations with capabilities of predictive analytics along with smart marketing experience through websites, applications, and devices.

How selection of appropriate WCM service providers is a challenge?

Organizations face an issue of finding an appropriate service provider for the proper implementation of WCM along with existing system of organizations. Organizations face several challenges to find an appropriate service provider who can answer to various issues including, service provider’s capability, expertise, and marketing techniques, and quality of work. Organizations are looking for efficient service provider ensure enhanced digital experience for customers across various devices, websites, and channels so that organizations’ WCM strategy is in alignment with the marketing strategy.


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