Growing Demand for Lactose-Free Food & Beverage Products and the Rising Trend of Veganism Drive the Market for Dairy Alternatives

Growth opportunities and latent adjacency in Dairy Alternatives Market

(EMAILWIRE.COM, November 06, 2019 ) The global dairy alternatives market size is projected to grow from USD 17.3 billion in 2018 to USD 29.6 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.4% during the forecast period. Increasing cases of lactose intolerance and milk allergies in several infants, as well as cases of milk allergies in adults, resulting in an adverse immune reaction after ingestion of animal milk have been driving the demand for various dairy alternatives such as rice milk, soy milk, and oat milk.

How is the growing demand in emerging markets creating opportunity for market growth?

The demand for dairy alternative food & beverage products is high in the developed markets of the US and Canada. Consumer preference for vegan products is rapidly rising as marketing campaigns are planned for highlighting their use and health benefit claims. Developing countries such as China and Australia are expected to experience a sharp upsurge in demand for dairy alternatives in the future. This demand may be driven by an increase in consumer preference for vegan diets. However, the demand for the use of dairy alternatives is expected to grow at a modest pace in early adopting countries such as the UK and Italy, while exponential growth is projected in new and emerging markets such as Australia and other Asia Pacific countries. Developing economies such as China and India are expected to experience a strong increase in the demand for dairy alternatives. In addition, the growing health awareness and rising lactose intolerance among consumers in the emerging Asia Pacific market make the market more lucrative.

What is the challenge posed by the limited availability of raw materials?

Rising deforestation in developing countries results in the scarcity of raw materials for dairy alternatives such as soy, almond, and rice. Further, extremely cold climatic conditions in countries such as the UK, France, and Spain hamper the production of agricultural produce. For instance, soy milk is produced from whole soybeans or full-fat soy flour; almond milk is made from ground almonds that are free from lactose and cholesterol; oat milk is lactose-free milk obtained naturally from oats, other grains, and beans. Unavailability of these agricultural raw materials restricts the production of alternative dairy beverages by European manufacturers.
The setting up of a large number of industries in developing countries such as China and Australia has diminished the availability of agricultural land. This creates a scarcity of raw material and prevents the production of dairy alternative products.

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In terms of geographical coverage, the dairy alternatives market has been segmented into five regions, namely, North America, Asia Pacific (APAC), Europe, South America, and RoW. Europe is projected to be the fastest-growing segment during the forecast period, as Europeans are health-conscious and often check the ingredients on product labels before purchasing them. This high level of awareness has resulted in the demand for lactose-free or low-lactose, low-calorie, and low-fat foods in Europe. The increasing demand for dairy-free food & beverage products is driving the dairy alternatives market in Europe.

The online stores segment is estimated to be the fastest-growing segment for dairy alternatives in 2018. Many key players have started offering their products for sale through online channels. These online retails also offer a variety of options for a particular dairy-free food product at discounted rates as compared to traditional retail prices, to attract more customers. This gives immense opportunity to online stores to capture the market in the upcoming years.

Nutritional benefits offered by plant-based dairy alternatives is driving the market for dairy alternatives. The nutritional benefits such as reduced cholesterol level, improved cardiovascular health, and diabetes control of plant-based dairy alternatives have led to an increase in their consumption. Almond milk, rich in calcium and vitamin E, is recommended for both skin and bone health. It contains about one-third of the 2% calories in cow’s milk. Soy milk is widely consumed as a rich source of omega-3 fatty acids, protein, and fiber. It contains isoflavones that have anti-estrogenic and anti-cancer properties. Such nutritional benefits contribute to the growth of the dairy alternatives market globally.

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