Growth in the Global Demand for Natural Preservative-Free Products and Increase in Requirement for Extending the Shelf Life of Perishable Products to Drive the Protective Cultures Market

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(EMAILWIRE.COM, January 29, 2020 ) The protective cultures market is estimated at USD 101 million in 2018 and is projected to reach USD 292 million by 2023, at a CAGR of 23.6%. Increasing demand for natural preservative-free products, demand for extending the shelf life of perishable products, and rise in concerns regarding food wastage have positively impacted the demand for protective cultures.

Based on the product form, the freeze-dried segment is projected to grow at a relatively higher CAGR from 2018 to 2023, as freeze-dried cultures offer multiple benefits over frozen cultures. Freeze-dried cultures do not require special handling methods while shipping them. In addition, once a culture is freeze-dried, there are no other risks of dealing with power failures or lack of liquid nitrogen supply for preservation. These factors are driving the growth of freeze-dried protective cultures.

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On the basis of composition, the multi-strain mixed segment of the protective cultures market is projected to grow at the highest CAGR from 2018 to 2023. These cultures are most commonly used because of the benefits they offer over single and multi-strain cultures. Every individual strain in these cultures offers different functions and inhibits the growth of either a particular microorganism or different microorganisms.

Based on the target microorganism, the market for protective cultures used for the growth control of yeasts & molds is projected to grow at a relatively higher CAGR from 2018 to 2023. This is because yeasts are the most common source of food spoilage and they can easily grow in the acidic and low-water activity conditions that tend to spoil food & beverage products.
Of the various applications of protective cultures, the seafood segment is projected to record the highest CAGR from 2018 to 2023. This is because seafood is highly perishable. Also, this area is not yet explored thoroughly but holds great potential and companies are researching and developing protective cultures for prevention of spoilage in seafood.

Europe is estimated to dominate the protective cultures market in 2018. This can be attributed to the strong dairy industry in the region. The combined output of the EU-28 countries in the global dairy industry contributes 44% to the global dairy production. The European Union provides strategic advantages to the producers of protective cultures through various cuisines and types of products, which allow them to better tailor their products to suit the needs of individual markets.

The concentration of protective cultures in Europe is a key testament to the region’s dominance on the global level, which is also supported by the Union’s policies and benefits in terms of technology sharing. The consumer support for products with protective cultures is also a major factor driving the demand for protective cultures in the region. Consumer awareness about preservatives and the inclination toward clean label products have highlighted the consumer preference for healthy lifestyles and the need for transparency and traceability in food.

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The rising demand for healthy lifestyles has helped boost the sales of clean label products under which protective cultures are classified according to EU regulations. This has resulted in a multitude of manufacturers adopting protective cultures to meet regulations and classify their products under clean labels. The leading players in the European market include CHR Hansen (Denmark), DuPont Danisco (Denmark), Sacco S.R.L (Italy), and CSK Food Enrichment B.V. (Netherlands). Companies have opted for new product launches as their key strategy.

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