(EMAILWIRE.COM, April 27, 2022 ) – Denver, CO and Tampa, FL – The pandemic has impacted everyone. It changed the way people work, the way people communicate, and it especially impacted the way people buy and sell. Carol L. Cohen’s new non-fiction, REAL Selling, is a response to that situation. The book has been published by Outskirts Press—the fastest-growing, full-service self-publishing and book marketing company.

To be successful these days, businesses need to become a valued and trusted partner to their customers. It is the key to brand loyalty, competitive differentiation, an increase in sales and that coveted long-term customer relationship. Whether it’s selling software, a car, or an idea to a teenager, the REAL Selling methodology can help. It truly is a simple solution to a complex problem.

In a time when many people are buying without ever interacting with a salesperson, it is more important than ever that the salesperson adopt a methodology that is customer-centric, easy to accomplish and focused on the long term. REAL sellers become partners to their customer, supporting the business of that customer to help them along the way toward the future. Salespeople who are truly success-driven will align their approach to this methodology and achieve immediate success.

Author Carol Cohen has taken the most successful of the many sales methodologies she’s learned over the years, and the result is REAL Selling—a small book with a big message that asks:

1. How do you make yourself so valuable that your customer can’t live without you?
2. How do you tell your story so it resonates with your customer even when you are not with them?
3. How can you elevate the conversation and sell on value?

With REAL Selling, the salesperson is not simply providing a solution. They are providing a valued partnership that will support the customer’s success and differentiate themselves from the competition, which is primarily the Internet. This book lays out a simple path to that success.

Learn more about the author at Outskirts Press/REALSelling.

At 100 pages, REAL Selling is available online at Outskirts Press and through Amazon and Barnes and Noble for a maximum trade discount in quantities of 10 or more and is being aggressively promoted to appropriate markets with a focus on the non-fiction category.

ISBN: 978-1-9772-5198-5 Format: 5.5 x 8.5 paperback Retail: $18.95 eBook: $8.00

Genre: BUSINESS & ECONOMICS / Sales



About the Author: Carol L. Cohen is a learning strategist at Infopro Learning and a fourth-generation educator whose passion for teaching led to a career in corporate sales training and certification. She considers it her mission to enable the success of others through creative and engaging learning and practice.
About Outskirts Press, Inc.: Outskirts Press offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press, Inc. represents the future of book publishing, today.
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