Attractive Market Opportunities in the Data Monetization Market

The main objective of this report is to define, describe, and forecast the data monetization market by component (tools and services), data type, business function, deployment type, organization size, industry vertical, and region.

(EMAILWIRE.COM, July 10, 2018 ) Data monetization tools have been adopted by several companies across the globe to counter the growing usage of external data sources, advanced analytics, and visualization techniques to make insightful decisions from a large pool of data.

The increasing adoption of data monetization tools helps organizations adhere to increasing government compliance and identify innovative ways to create new revenue streams, which, in turn, is driving the data monetization market growth. The strategic partnership is an important growth strategy adopted by the key market players to develop new services and gain traction in the data monetization market. MarketsandMarkets expects the data monetization market to grow from USD 1.42 billion in 2018 to USD 3.12 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period.

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The major vendors of the Data Monetization Market include 1010data (US), Accenture (Ireland), Adastra (Canada), Cisco (US), Dawex (France), Elevondata (US), Emu Analytics (UK), Gemalto (Netherlands), Google (US), IBM (US), iConnectiva (Hong Kong), Infosys (India), Mahindra Comviva (India), Monetize Solutions (US), Narrative (US), NESS (US), NETSCOUT (US), Openwave Mobility (US), Optiva (Canada), Paxata (US), Reltio (US), SAP (Germany), SAS (US), and Virtusa (US). These players have adopted various growth strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product developments, to grow in the data monetization market.


The telecom industry vertical is expected to be the fastest-growing industry vertical, in terms of the adoption of data monetization tools, during the forecast period. The industry vertical requires data monetization tools to get actionable insights from its customer data sets. Data monetization tools help companies enhance their customer experience, create new revenue sources, and generate opportunities by cross-selling and upselling products with the help of customer geolocation data. The consumer goods and retail industry vertical deals with more than hundreds of operational decisions and requires data monetization tools to optimize its business strategies and analyze the buying patterns of customers.