(EMAILWIRE.COM, September 27, 2018 ) The report "Visualization and 3D Rendering Software Market by Application (High-End Video Games, Architectural and Product Visualization, Training Simulation, Marketing and Advertisement), Deployment Type, End-User, and Region- Global forecast to 2022",

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Apart from established players in the industry, the new entrants in the market are introducing new visualization and 3D rendering software to lure customers across multiple applications
Visualization and 3D Rendering Software Market

Architectural and Product Visualization
Product rendering and visualization is a technology for depicting products or architecture visually. When a product or concept is in its early stages, 3D product rendering and visualization can be used to create compelling imagery to tell the story. 3D product rendering helps in easy marketing, saves prototyping time and expense, and lets users see physical conditions which is not possible in 2D. Product visualizations created with rendering software help the product in the initial development process. They help market ideas or concepts long before they are produced in physical form, communicate important product information to customers, shorten the time-to-market, and help engineers identify design problems.

High-End Video Games
The video games market is dynamic and rapidly growing. Almost every major game released is made in 3D or uses heavy amounts of 3D assets. Autodesk Maya is a popular tool used for rendering images in video games. Since the actions of the player in the gaming environment cannot be predicted, real-time rendering is used in video games to keep up with the game as it unfolds. The biggest advantage of 3D rendering in games is that it improves graphics, making people, props, and locations look as realistic as possible. This improvement has made 3D gaming more enjoyable for the players.

Marketing and Advertisement
From a marketing point of view, rendering has been greatly successful for a number of products globally. The use of rendering can be tailored to the needs of nearly every organization. During the stages of prototyping, consumers get to see a realistic picture of how their image or animation is going to turn out. 3D rendering creates an effective marketing tool giving the client a full visualization of space or building. Sometimes, 3D models are the only way to showcase ideas, as the real objects are not always available or are very expensive to obtain, for example, space vehicle and underwater shooting. It has also been proved that 3D advertising has a nearly 5 times higher retention rate than 2D.

Training Simulation
Training simulation is a virtual medium that enables knowledge transfer through the imitation of a real-life process. From complex training manuals to corporate employee development, simulation training of visualization and 3D rendering can be a highly reliable and effective tool to educate people in a more exciting way. Training simulation also allows analysts to go beyond simple patterns, trends, and basic data models, adding awareness of process complexities, interactivity, and variability.

Key questions
Which are the substitute products and how big is the threat from them?
Which are the top use cases where visualization and 3D rendering software can be implemented for revenue generation?
What are the potential opportunities in the adjacent markets, such as 3D imaging and prototyping?
What should be your go-to-market strategy to expand the reach into developing countries across APAC, MEA, and Latin America?

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