(EMAILWIRE.COM, December 01, 2018 ) A number of factors such as rising incidence and prevalence of neurological and cardiovascular disorders, increasing investments in medical device research, and growing preference for home and ambulatory healthcare are driving the growth of Medical Electrodes market. In addition, emerging markets such as China, India, and Brazil are expected to offer significant growth opportunities for players operating in the Medical Electrodes market.

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Based on the diagnostic procedures the Medical Electrodes market is segmented into electrocardiography (ECG), electroencephalography (EEG), electromyography (EMG), and other procedures [electroretinography (ERG) and electrooculography (EOG)]. Electrocardiography dominated the Medical Electrodes market in 2016 and to grow at highest CAGR during the forecast period. The rising prevalence of CVD, increasing incidence of arrhythmias, and technological advancements in ECG electrodes are the major factors supporting the growth of the diagnostic medical electrodes market for ECG.

The cardiology segment is expected to witness the highest growth in the forecast period. The large share of this segment can primarily be attributed to factors such as the increasing prevalence of cardiovascular diseases (CVD), growing geriatric population, rising cardiovascular health awareness, and technological innovations in diagnostics tools and monitoring techniques.

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The medical electrodes market is highly competitive with the presence of several small and big players. Some of the major players in the market include 3M (US), Medtronic plc (Ireland), Ambu (US), Natus Medical Incorporated (US), Rhythmlink International, LLC (US), Koninklijke Philips N.V. (Netherlands), Cognionics, Inc. (US), CONMED Corporation (US), Leonhard Lang GmbH (acquired by DCC plc), and Nihon Kohden Corporation (Japan).