The increasing awareness among consumers regarding the benefits of Vitamin B12 has led to a rise in demand for supplements and fortified foods.

The global vitamins market is expected to be worth roughly $6.7 billion in 2023 and more than $8.9 billion by the end of 2028, with a CAGR of around 6.0% from 2023 to 2028.

Known and Unknown Adjacencies Impacting the Vitamins Market

What are the Known and Unknown Adjacencies Impacting the Vitamins Market

The vitamins market is driven by growth in demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to rise in global meat & dairy product consumption.